How your branding should tie into your social media

From day one of opening your fantastic business you have been working on branding your company. Your branding needs to be seen on every aspect of your business, including your social media.
It is very common to see a social media platform like on Facebook or Twitter where the company has misrepresented themselves and their brand by not properly branding their profile. By doing this you are hurting your chances of being acknowledged by your target audience. This can result in missed opportunities and therefore missed sales.
This ever so popular issue can be identified and addressed by doing a thorough audit of your social media to find out where your branding needs a little TLC.