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The Personal Side of Sales

Ever meet that sales person that is so focused on making the sale that they completely forget who they are talking to? My husband tells me when I see these types of sales people I "T-Rex" and just freeze. One of those responses that my subconscious is telling me that if I just don't move that maybe the sales person (the T-Rex) will not notice me, stop talking to me or get distracted enough that I can make a break for it. I just don't want to talk to this person about how amazing this face cream is or how much I really need this robot dog that flips because they did not take the 30 seconds it takes to get to know me.

Now I know that there is this idea that there are some sales people that can literally sell anything to anyone and I believe it but that is because they get to know who they are selling to.

I truly believe that effective sales starts with building a relationship. Put the product or service aside for a few moments and talk to your potential customer, find out what they like to do for fun, if they have kids, grandkids, or if they are looking to just waste some time. All these little feeler questions will lead you into a more educated sales process that in the end will have your future customer feeling like they can trust you and you feeling like a million bucks.

Curious about how marketing can support your sales process? Contact me to find out!

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